Building on the museum’s history as a leader in American photography, this exhibition reveals how photography studios and their sitters across the United States introduced immediacy to studio portraiture and transformed their sessions into avenues of fun and personal expression. Sections will trace the cabinet card’s development and evolution, from its beginnings in celebrity culture through the marketing and advertising innovations of practitioners to the diversity of what people brought to their sittings. Not only did Americans embrace photography as a commonplace fact of life during these years, they openly played with the medium’s believability. In short, cabinet cards made photography modern."